Piloting Agile Marketing with COVID-19 CommunicationsThe agile marketing pilot team had a new mission — to provide near real-time communication around COVID-19 breaking news and solutions to…Nov 3, 2020Nov 3, 2020
Marketing in Healthcare During a Crisis With AgileIn early March I trained the marketing department and helped launch an agile pilot at Premier, Inc., a healthcare company headquartered in…Sep 2, 2020Sep 2, 2020
Does Scrum Really Work in Marketing?I’ve had a lot of marketers ask me, “Does Scrum really work in marketing?” Yes, it absolutely does!Jun 12, 2020Jun 12, 2020
Published inICAgileHow Fidelity Investments is Embracing Agile MarketingWhy Business Agility is Fidelity’s MissionFeb 3, 2020Feb 3, 2020
Published inICAgileAgile marketing is the fastest growing area for agile adoptionThe rise of betteJan 10, 2020Jan 10, 2020
